ASE 2025 Autumn Persona Matching

Visualisation by Jason Wang, PLEASE USE PC OR MAC FOR FULL EXPERIENCE.
Important Notice: Before using any feature of this platform,
you must read and fully understand the complete Disclaimer located in the footer of this page.

This is an advanced analytics tool designed for academic demonstration purposes to visualise and understand potential relationships within a user group.

Important Notice: Before using any feature of this platform, you must read and fully understand the complete Disclaimer located in the footer of this page.

Your continued access or use of this platform in any manner (including but not limited to clicking user cards, running analyses, or interacting with the graph) will be deemed your unconditional acceptance of all terms, conditions, and limitations of liability as detailed in that disclaimer.

There are several ways to interact with the data:

  • Single User Analysis: Click on any user card. This will make them the 'target' user. Then, use the dropdown menu on their card to select an analysis type (e.g., 'Deep Friendship'). The platform will highlight all other users who are a good match based on that algorithm.
  • Compare Two Users: Click the 'Compare Users' button. The cards will enter selection mode. Click on any two cards to see a detailed, side-by-side comparison of their compatibility scores and shared interests.
  • Explore Potential: Click the 'Explore Potential' button for a surprise! It will randomly select a user and run the 'Growth Potential' analysis to find interesting, non-obvious connections.
  • Network View: Click the 'Network View' button to see a graph visualisation of the entire community, showing how users cluster together based on their relationships.
  • Filter: Use the search bar to find users with specific interests or click on the persona tags at the top to filter the view.

Each algorithm offers a different perspective on user relationships:

  • Deep Friendship: A sophisticated model analysing shared interests and persona synergy to find strong platonic connections.
  • Love Compatibility: A strict model for romantic partners that penalises persona clashes to yield fewer, more meaningful matches.
  • Interest Buddy: Connects users with specific shared interests within the same persona, rewarding niche hobbies.
  • Growth Potential: Finds pairs with compatible personas but few shared interests, highlighting potential to explore new hobbies together.
  • Synergistic Resonance: An advanced composite model that identifies highly aligned individuals by weighting multiple factors, designed to reveal the strongest potential connections in the network.
  • Adamic-Adar: A network model that scores connections higher for rarer shared interests. The more niche the interest, the higher the score.
  • Preferential Attachment: A simpler model suggesting that users with more interests are more likely to form connections.
  • Resource Allocation: Similar to Adamic-Adar, this model also emphasises the value of shared niche interests.

This is an advanced analytics tool designed for academic demonstration purposes to visualise and understand potential relationships within a user group.

Important Notice: Before using any feature of this platform, you must read and fully understand the complete Disclaimer located in the footer of this page.

Your continued access or use of this platform in any manner (including but not limited to clicking user cards, running analyses, or interacting with the graph) will be deemed your unconditional acceptance of all terms, conditions, and limitations of liability as detailed in that disclaimer.

There are several ways to interact with the data:

  • Single User Analysis: Click on any user card. This will make them the 'target' user. Then, use the dropdown menu on their card to select an analysis type (e.g., 'Deep Friendship'). The platform will highlight all other users who are a good match based on that algorithm.
  • Compare Two Users: Click the 'Compare Users' button. The cards will enter selection mode. Click on any two cards to see a detailed, side-by-side comparison of their compatibility scores and shared interests.
  • Explore Potential: Click the 'Explore Potential' button for a surprise! It will randomly select a user and run the 'Growth Potential' analysis to find interesting, non-obvious connections.
  • Network View: Click the 'Network View' button to see a graph visualisation of the entire community, showing how users cluster together based on their relationships.
  • Filter: Use the search bar to find users with specific interests or click on the persona tags at the top to filter the view.

Each algorithm offers a different perspective on user relationships:

  • Deep Friendship: A sophisticated model analysing shared interests and persona synergy to find strong platonic connections.
  • Love Compatibility: A strict model for romantic partners that penalises persona clashes to yield fewer, more meaningful matches.
  • Interest Buddy: Connects users with specific shared interests within the same persona, rewarding niche hobbies.
  • Growth Potential: Finds pairs with compatible personas but few shared interests, highlighting potential to explore new hobbies together.
  • Synergistic Resonance: An advanced composite model that identifies highly aligned individuals by weighting multiple factors, designed to reveal the strongest potential connections in the network.
  • Adamic-Adar: A network model that scores connections higher for rarer shared interests. The more niche the interest, the higher the score.
  • Preferential Attachment: A simpler model suggesting that users with more interests are more likely to form connections.
  • Resource Allocation: Similar to Adamic-Adar, this model also emphasises the value of shared niche interests.